THE SMART ADVISORY

WHAT IS SMARTNESS?

UNDERSTANDING of the client needs by listening actively

POLITENESS in handling relationships with the stakeholders

REFINEMENT and attention to the details

EXPERTISE in analyzing business and finding solutions

SHARPNESS in proposing ideas

PROMPTNESS in responding and changing strategy in a fast-paced environment



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Black Right Arrow

Brand & Media Strategy

Influencer Marketing & Digital PR

PR & Communication Strategy

EXPERIENCE

Beatrice Ferrario is a Media and Communication Executive, expert in strategy and execution of digital marketing and communication projects. She worked as a manager for media companies such as Condé Nast, RCS, Mediamond (Mediaset Group).


She actively contributed to Freeda's start up, the voice of a new generation of women, and brought to life the first female empowerment and diversity, equity and inclusion communication campaigns for numerous beauty, fashion & luxury brands.


In the last years she specialized in influencer marketing and talent management, contributing to the positioning and growth of Rossella Migliaccio as Image and Armocromia expert.


After +17 years operating within the industry, in January 2024 she started her own business as Media & Digital Advisor, partnering with a network of high professionals to support brands being modern and attractive for a new generation of customers.



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